Digital signage at MAGIC fashion marketplace and convention

Digital Signage: Engaging, Dynamic, Cost-Effective and Eco-Friendly

While paper and vinyl signage, especially recyclable options, will always have its place, event organizers are increasingly turning to digital signage solutions to power their messaging, sponsorships, engagement, and security planning. LED boards and other digital displays elevate events by captivating attendees with high-impact, dynamic full-color graphics and video. Moreover, digital signage aligns with the growing interest in sustainable events by drastically reducing waste and resource consumption compared to repeated printing.

Here’s a statistic that may make you sit up in your chair and take notice: Digital signage captures 400% more views than static signage. That’s just one of the many reasons why these solutions may be a great option for your event. Here are 6 more reasons to incorporate more digital signage into your next event:


High quality and full-color graphics display paired with complete customization make anything possible.

Increased engagement

Visually stimulating signage captivates your audience and boosts your event with an element of interactivity.

Fast implementation

Set up is quick and content can be digitally created and placed, eliminating the long lead time needed for designing and printing static signage.

Real-time messaging updates

Once set up, content and messaging can be deployed instantaneously. All event, security or emergency communication updates can be shared with your audience in seconds.

Eliminated printing costs

Cut down the cost of graphics production by skipping the printer and opting for a more sustainable solution that could save your event money year after year.

Eco-Friendly Alternative

By eliminating the need for constant printing, digital displays drastically reduce waste and resource consumption.

As events evolve, leveraging these cost-effective, sustainable solutions ensures your signage strategy stays ahead of the curve.

Shepard is a full-service event production company. We design, develop and manage trade shows, corporate and other events throughout the U.S.