The scope of services a General Service Contractor (GSC) can provide has evolved over the years. This article breaks down who does what, when different teams become involved, and how a GSC supports your event from planning through move-out.
Stop selling sponsorships. Start building growth engines.
For years, sponsorship sales have followed a familiar formula: sell the booth, renew the package, add a few logo placements. So why change it? Because sponsors have changed.
Behind the platform: what OrganizerApp really changes for show organizers
Show organizers once relied on a phone call for every status update. See how OrganizerApp gives them direct visibility into orders, critical path, and event documents.
What’s driving event strategy now: notes from four industry events
The events industry is changing fast, but the most successful shows will still be built around people.
Shepard partners with Backtrack to bring AI-powered meeting intelligence to the events industry
“There is a lot of value created in the conversations that happen at events and Backtrack helps make sure that value does not get lost. We are excited to partner with them and bring that to the organizers we serve.” –Cory Smith, VP, Strategic Services
The people behind your event: A look inside Shepard’s account production team
From coordinating vendors and facility contacts to managing budgets, graphics, and move-in schedules, Shepard’s Account Production team is the engine behind every successful event.
Your top AV questions, answered
3 budget-friendly strategies for trade show booth impact, from upgrading your AV and graphics to designing for attendee engagement and building pre-show momentum.
The Shepard guide to beMatrix and modular exhibit design
The new wave of modular exhibit design is less boxy, more flexible, and more sustainable. See what’s possible with beMatrix frames and creative concept design.
Shepard partners with Events Venture Group to support innovation across the events industry
Through this partnership, we’ll serve as a trusted event services partner across EVG’s network, offering guidance, resources, and expertise to support their members’ events.
Shepard GO: a year of giving back, a year of local impact
From food drives to holiday gift drives, see how Shepard GO teams across our branches gave back to their communities in 2025.