The scope of services a General Service Contractor (GSC) can provide has evolved over the years. This article breaks down who does what, when different teams become involved, and how a GSC supports your event from planning through move-out.
Stop selling sponsorships. Start building growth engines.
For years, sponsorship sales have followed a familiar formula: sell the booth, renew the package, add a few logo placements. So why change it? Because sponsors have changed.
What’s driving event strategy now: notes from four industry events
The events industry is changing fast, but the most successful shows will still be built around people.
The Shepard guide to beMatrix and modular exhibit design
The new wave of modular exhibit design is less boxy, more flexible, and more sustainable. See what’s possible with beMatrix frames and creative concept design.
The dual responsibility: rethinking customer experience in the events industry
The events industry is entering a period of evolution with customer expectations rising. The companies that will serve this industry well understand that the organizer and exhibitor outcomes rise together.
Stand out on the show floor: keys to exhibit optimization
3 budget-friendly strategies for trade show booth impact, from upgrading your AV and graphics to designing for attendee engagement and building pre-show momentum.
Brand activations and community: what we’re learning by showing up at industry events
The best activations share a few things in common: they’re rooted in purpose, they invite participation, and they give people a feeling of belonging to something.
The Shepard guide to LEED-certified trade show venues in the U.S.
We profile 26 LEED-certified convention centers across the U.S., with pragmatic insights from our branch operations in every major trade show market.
How modular booth design and integrated AV created our best IMEX booth yet
Can a modular booth design be functional, beautiful, and welcoming? We set out to prove it at IMEX 2025, with 100% beMatrix construction, the U.S. debut of brand new LED threshold lighting, hand-fabricated logos from our Las Vegas workshop, and hospitality touches that kept visitors lingering.
Experience is the strategy: inside Shepard’s experiential design framework
Drawing on insights from 20+ year event design stalwarts, Shepard’s framework breaks down the principles for designing a truly transformative event experience.