Can a more sustainable event be cost-neutral or revenue-generating? The solutions are more accessible than you might think.
Supporting exhibitor success: our comprehensive approach
Exhibiting can be complex, but it doesn’t have to be. Discover Shepard’s expert resources designed to help exhibitors plan confidently, avoid mistakes, and achieve success at every stage.
Floor plans with purpose: how Shepard designs for business outcomes
A floor plan is more than just a map of your event space—it’s the foundation of attendee experience and exhibitor success. At Shepard, we’ve learned that thoughtfully designed layouts do more than direct traffic; they energize atmospheres, build meaningful connections, and drive measurable business results. Drawing from decades of experience across thousands of events, we […]
Optimize your booth with these tips and tricks from our exhibit’s experts
On the trade show floor, first impressions happen fast. Within seconds, attendees decide whether to stop at your booth or keep walking. That’s why strong booth design isn’t just about looks, it’s about strategy. Shepard’s exhibits team has helped hundreds of clients build event environments that don’t just catch the eye—they spark conversations and generate results. […]
How strategic RFPs can help build lasting partnerships and drive event success
In the event industry, the Request for Proposal (RFP) is more than just a formality—it’s a crucial tool that defines the roadmap for your event’s success, aligning every detail with your broader business objectives and fostering enduring partnerships with vendors. A strategic, well-crafted RFP not only captures the essence of what you need but also enhances your ability to attract skilled vendors who can turn your vision into reality.
Shepard partners with Honeycomb Strategies to enhance sustainable event solutions
The strategic collaboration provides Shepard’s clients with access to industry-leading sustainability expertise.
Sustainable giveaways: a win for your brand and our eco-systems
Choosing sustainable giveaways is a powerful way to show thoughtfulness and purpose behind your decisions.
Capitalize on content: extending your event’s impact
Great content doesn’t just happen—it’s planned. Learn why content strategy should be an integral part of your event planning process.
10 practical ideas for a more eco-friendly exhibition booth
Incorporating sustainable elements into your booth helps reduce environmental impact and shows your commitment to responsible practices.
Shepard partners with Fill it Forward to make a difference at PCMA Convening Leaders 2025
Learn how Shepard and Fill it Forward are helping reduce single-use plastics at Convening Leaders 2025 for a more sustainable tomorrow.