Think of your favorite chocolate chip cookie – you know the one. What makes it so perfect every time? The tried and true recipe. You stick to what you know because it works. And event planning is no different (well maybe a little less chocolatey). At Shepard, we’ve developed a few tricks of the trade. […]
As we begin to look ahead to the fall, the busy Q3-Q4 event season is just ahead of us. These days, being able to pull off an event with new staffers, health and safety protocols, and the return of pre-pandemic level travel is quite a feat to be celebrated, but before you pop that bubbly […]
Shifting the balance When you look around at the events industry, you may not be surprised to know that women make up an overwhelming majority of the workforce – almost 80%. When you look at the number of women in leadership positions in the events industry, that number shrinks to only about 10% (Source Data USA). When it […]
