The scope of services a General Service Contractor (GSC) can provide has evolved over the years. This article breaks down who does what, when different teams become involved, and how a GSC supports your event from planning through move-out.
Stop selling sponsorships. Start building growth engines.
For years, sponsorship sales have followed a familiar formula: sell the booth, renew the package, add a few logo placements. So why change it? Because sponsors have changed.
What’s driving event strategy now: notes from four industry events
The events industry is changing fast, but the most successful shows will still be built around people.
The dual responsibility: rethinking customer experience in the events industry
The events industry is entering a period of evolution with customer expectations rising. The companies that will serve this industry well understand that the organizer and exhibitor outcomes rise together.
Brand activations and community: what we’re learning by showing up at industry events
The best activations share a few things in common: they’re rooted in purpose, they invite participation, and they give people a feeling of belonging to something.
Floor plans with purpose: how Shepard designs for business outcomes
A floor plan is more than just a map of your event space—it’s the foundation of attendee experience and exhibitor success. At Shepard, we’ve learned that thoughtfully designed layouts do more than direct traffic; they energize atmospheres, build meaningful connections, and drive measurable business results. Drawing from decades of experience across thousands of events, we […]
6 ways new event technology is transforming event experiences
In her role as Shepard’s SVP of Business Solutions, Sarah Aivaz focuses on comprehensive improvements, with a particular emphasis on leveraging event technology. “My goal is to enhance the entire system, not just fix isolated issues,” she explains. This approach, she adds, is crucial in business. “When we implement solutions, we consider how they impact […]
Building a strong event brand: the event organizer’s guide to brand-driven experiences
As an event organizer, you likely have multiple priorities to juggle – creating value for attendees, accommodating sponsors/exhibitors, raising brand awareness, driving revenue, establishing thought leadership, and more. With so many responsibilities, it can be challenging to also focus on designing an immersive branded experience. However, centering your event experience around your brand identity is […]
Brewing up connections through experiential design at Expo! Expo!
Shepard talks experiential design, using our own booth at Expo! Expo! as a proof of concept. Coffee bar, give-back activations, and more!