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News & Press

Introducing BrandView: Shepard’s new interactive sponsorship & branding platform

February 12, 2024 Shepard

ATLANTA, GA – Shepard, an industry-leading event production provider, introduces BrandView, the latest advancement in their technology suite aimed at supporting customers in the planning and management of their event’s sponsorship and branding opportunities. Built to meet the evolving customer needs, BrandView offers an interactive experience, simplifying the process of envisioning and planning where these opportunities reside within venues across the country.

Transitioning from the previous sponsorship program, Shepard’s new technology empowers organizers to explore branding opportunities with enhanced navigation and accessibility.

Key BrandView features include:

  • Access to a comprehensive library of event venues
  • Precise measurements for optimizing branding opportunities
  • Detailed floor plans and venue analytics
  • Enhanced sponsorship revenue streams beyond booth spaces
  • Mobile-friendly interface for convenience

Beyond the standard functionalities, BrandView offers premium upgrades to include customized features. With options for event-specific branding, integration of tailored sponsorship offerings, e-commerce functionality, and immersive 360-degree virtual floor plan tours, show organizers can effortlessly scale their sponsorship programs with flexibility and agility to achieve desired outcomes.

Screenshot of BrandView, an online app by Shepard that allows potential sponsors to find branding opportunities across venues

Shepard anticipates the positive impact BrandView will have on sponsorship programs, empowering organizers to better serve their customers’ needs.  

For inquiries or to request a personalized demonstration, please contact the Shepard sales team at [email protected].

About Shepard

Shepard is a nationwide event production company with a rich legacy dating back to 1905. Specializing in corporate events, trade shows, conferences, and exhibits, Shepard is dedicated to providing exceptional customer service and fostering connections through innovative event solutions. With a comprehensive suite of services and employee-ownership model, Shepard is a trusted leader in producing memorable event experiences. To learn more about Shepard, please visit www.shepardes.com.

  • BrandView
  • event technology
  • sponsorship program
Shepard

Shepard is a full-service event production company. We design, develop and manage trade shows, corporate and other events throughout the U.S.

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Further Reading

Strategy & Creative

Understanding your General Service Contractor (GSC): who does what and why it matters

August 31, 2026 Shepard

The scope of services a General Service Contractor (GSC) can provide has evolved over the years. This article breaks down who does what, when different teams become involved, and how a GSC supports your event from planning through move-out.

The Shepard Difference

Behind the platform: what OrganizerApp really changes for show organizers

July 21, 2026 Shepard

Show organizers once relied on a phone call for every status update. See how OrganizerApp gives them direct visibility into orders, critical path, and event documents.

A busy trade show floor with attendees moving through booths and activation areas, highlighting effective floor plan design
Strategy & Creative, Thought Leadership

Floor plans with purpose: how Shepard designs for business outcomes

May 22, 2025 Shepard

A floor plan is more than just a map of your event space—it’s the foundation of attendee experience and exhibitor success. At Shepard, we’ve learned that thoughtfully designed layouts do more than direct traffic; they energize atmospheres, build meaningful connections, and drive measurable business results. Drawing from decades of experience across thousands of events, we […]

Shepard is a nationwide event production company with over a century of experience, specializing in corporate events, trade shows, and exhibits. As an employee-owned company, we deliver innovative solutions and personalized service, making us a trusted partner for impactful event experiences.

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