A graphic for a press release announcing Shepard's Exhibitor Education Video Series

Shepard Unveils Industry-First Exhibitor Education Video Series, Setting New Standards in Exhibitor Support

ATLANTA, GA – For exhibitors, the journey to a successful booth experience can often feel like navigating uncharted territory – but Shepard is changing that narrative. As an industry leader in service, Shepard is thrilled to introduce the first of its kind, Exhibitor Education Video Series, a groundbreaking initiative designed to enhance the exhibitor experience and further support exhibitors throughout the entire event life cycle.

In today’s fast-paced event landscape, Shepard recognizes the importance of staying ahead of service trends and addressing the pressing challenges exhibitors face. The groundbreaking Exhibitor Education Video Series is a testament to Shepard’s commitment to providing exhibitors with the support they need to succeed. This on-demand video library covers a wide range of topics, from the fundamentals of exhibiting to more complex aspects of the process, delivering valuable insights in a concise and engaging format.

While the Shepard team remains dedicated to assisting exhibitors onsite and through other communication channels such as phone and email, the video series complements this support by empowering exhibitors with the flexibility to access critical information at their own pace and convenience.

“As the events industry continues to change and grow, it’s crucial for us as an organization to stay ahead of the curve and adapt to the changing needs of our exhibitors,” said Taylor Elliot, VP of Marketing & Brand Strategy. “I believe that over time, our industry has inadvertently made the exhibiting process more complicated than it needs to be. This presents a tremendous opportunity for us to not only adapt to modern service practices that we experience as everyday consumers but also to simplify the exhibiting process. Our goal is to provide exhibitors with the clarity and guidance they need to be successful. This video series demonstrates Shepard’s commitment to leading that charge and setting a new standard for exhibitor support.”

Developed through a collaborative process involving Shepard’s cross-functional marketing and exhibitor service teams, the video series covers a wide array of exhibiting topics, from labor rules and regulations to booth budgeting and more. Leveraging the company’s deep industry knowledge, each video serves as a comprehensive guide, helping exhibitors navigate and overcome the complexities they face with confidence.

“At Shepard, we understand that exhibiting can be a complex and daunting process, especially for those who are new to the industry,” said Yvette Charoo, VP of Exhibitor Services. “Our exhibitor services team is constantly seeking new ways to support our clients and simplify their experience. This video series is an extension of that commitment, providing exhibitors with a valuable resource they can turn to for guidance and support at any stage of their journey. By combining the expertise of our team with the convenience of on-demand access, we’re empowering exhibitors to navigate the complexities of the industry with greater ease and confidence.”

This launch reinforces Shepard’s commitment to delivering exceptional service, education, and support to exhibitors. The Exhibitor Education Video Series is now live on the company’s website at Exhibitor Video Library – Shepard (shepardes.com)., providing exhibitors with on-demand guidance through every stage of their exhibiting process.

Take the first step toward exhibiting excellence today. Explore Shepard’s new Exhibitor Education Video Series and connect with the Shepard team to learn how this innovative resource can streamline your exhibiting experience.

About Shepard 

Shepard is a nationwide event production company with a rich legacy dating back to 1905. Specializing in corporate events, trade shows, conferences, and exhibits, Shepard is dedicated to providing exceptional customer service and fostering connections through innovative event solutions. With a comprehensive suite of services and an employee-ownership model, Shepard is a trusted leader in producing memorable event experiences. To learn more about Shepard, please visit www.shepardes.com.

Shepard is a full-service event production company. We design, develop and manage trade shows, corporate and other events throughout the U.S.