Shepard Partners with Soles4Souls to Spread the Holiday Spirit

In keeping with its tradition of giving back, Shepard looks to the industry for the collective next step forward, with Soles4Souls.

For more than 100 years, Shepard has operated on a culture of service—service to our customers, each other, and the communities in which we work and live. Shepard GO (Giving Outwardly) is our philanthropic program that serves as a foundational component of who we are. As Shepard expands, adding new customers, colleagues, and communities, we are extending Shepard GO by enlisting the help of families, friends, and industry peers.

Earlier this month, to kick off the holiday season, we debuted our partnership with Soles4Souls, an organization that turns unwanted shoes into opportunities for those in need. With their three main objectives of providing relief, fighting poverty, and protecting the planet, Soles4Souls helps people move forward in life and learn lifelong skills to ensure they live fruitful lives. On our first donation drive at Expo! Expo!, Shepard collected nearly 70 pairs of shoes and over 200 pairs from Shepard offices around the country.


Whether it’s disaster relief or supporting homeless kids, we distribute new shoes and clothing in the U.S. and around the world.


We help people in developing countries launch and sustain their own small businesses selling donated shoes and clothing.


By repurposing unwanted items and putting them to good use, we keep them out of landfills and extend their lifespan.

On partnering with S4S, Tricia Barglof, CEM, and Executive Director at the Tarsus Group said, “Soles4Souls has been a long-time partner of the OFFPRICE Show, and I was pleasantly surprised to see that Shepard is also collaborating with them.  It is encouraging to see that other organizations in the tradeshow industry are taking notice of Soles4Souls and their worthy cause, and I look forward to seeing the results of this partnership.”

As event professionals, we are able to do what we do because of our unique skills, relationships, and collaborations. Just as you wouldn’t dream of planning a large-scale event alone, it takes a village to support rebuilding communities and providing sustainable resources for people to thrive.

By committing to Soles4Souls, we are joining an incredible network of people who believe that focusing on positive steps forward creates a path forward, and who is better than the events industry to demonstrate that principle? As we head into the New Year, Shepard invites our colleagues and partners to stay positive and focus on pushing forward. We may not know what lies ahead, but we know we will overcome whatever comes our way if we do it together.

From the Shepard family to yours, we wish you a very happy holiday and a healthy, and prosperous new year.

Shepard is a full-service event production company. We design, develop and manage trade shows, corporate and other events throughout the U.S.