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ServiceTitan’s Pantheon 2023

  /    /  ServiceTitan’s Pantheon 2023

ServiceTitan’s Pantheon: The Journey to the Top

Pantheon 2023 brought together a thriving community of some 3,000 ServiceTitan customers to Orlando to propel their commercial and home service businesses to new heights.

ServiceTitan’s Pantheon: The Journey to the Top

Pantheon 2023 brought together a thriving community of some 3,000 ServiceTitan customers to Orlando to propel their commercial and home service businesses to new heights.

Pantheon 2023 brought together a thriving community of some 3,000 ServiceTitan customers to Orlando to propel their commercial and home service businesses to new heights.

Together with event design agency CDE Productions, we reimagined the traditional tradeshow floor, transforming it into an approachable industrial landscape that perfectly aligned with Pantheon 2023’s guiding idea and ServiceTitan’s of-the-moment industrial aesthetic.

Join us as we unveil the behind-the-scenes magic that brought this epic collaboration to life.

A Modern Industrial Vibe with an Inviting Feel

ServiceTitan Pantheon - a modern industrial vibe with an inviting feel

The event design process began with creative briefs from CDE, which were further developed early in the process by Shepard’s team, led by Sarah Cappuccitti, Director of Experience Design, and Lauren Bauer, Director of Sales for the Western Region.

Cappuccitti explained how Shepard creatively applied the theme to the event experience. One challenge was bridging the gap between the software world and the hands-on nature of the attendees in construction and HVAC. “We brought in textures that would be familiar to these attendees, so cement, wood grains, plywood, diamond tread, and things like that.”

Creatively repurposed black metal grids and girders affixed at different angles really brought the industrial look home. “All of these things working in tandem made for a really actualized industrial look that’s just really modern and really true to this brand,” Cappuccitti said.

ServiceTtitan Pantheon 2023 - close-up of faux diamond tread texture
Closeup of faux diamond tread texture

Peaks and Valleys: Visualizing the Journey

Central to this year’s theme was the idea that the journey to the top isn’t always a straightforward climb, placing the accent on continuous improvement and growth.

Collaborating closely with CDE, we translated this concept into a motif of peaks and valleys. Rendered graphically in shades of electric blues, the motif was echoed in the bold black metal angles that framed the exhibitor structures and sponsor booths.

By creatively deconstructing the elements of a trade show–pipe and drape, fabric walls–and replacing them with open structures and sleek textures, we created an open, industrial but still approachable landscape of booths and exhibitor structures radiating around centralized hubs.

Innovation begins when you start to question the way things have always been done. We’re seeing experiences be elevated and norms be pushed and challenged. And I think ServiceTitan is a testament to that.

 

Taylor Elliot, Director of Marketing, Shepard

As Taylor Elliot, Shepard’s director of marketing, related to BizBash, “Innovation begins when you start to question the way things have always been done. We’re seeing experiences be elevated and norms be pushed and challenged. And I think ServiceTitan is a testament to that.”

The industrial look, characterized by a palette of textured blues, blacks, greys, silvers, and light wood grains, provided an understated backdrop against which the vibrant colors of vendors really popped.

Two exhibitor booths at ServiceTitan's Pantheon
A vivid exhibitor booth at ServiceTitan's Pantheon
Lemonseed Marketing stood out for its zesty self-presentation

Vendor Buy-In = Coherent Show Floor Experience

Sarah Cappuccitti elaborated on how the production and operations teams brought Pantheon 2023’s theme to life, and then sold the vision to the show’s sponsors.

“Once we developed the look and feel of the show floor, the client really loved it, it really resonated with them. I think it was a great interpretation of their vision without being a replication of it. They loved it so much that we used that application for all of the sponsor spaces.”

That’s when Shepard’s account production and operations team really rolled up their sleeves and got creative.

“All of the structures were custom built,” Cappuccitti continued. “Each of the sponsor booths has unique angles. The divider walls were made out of grid panels affixed to wood panels to form a variety of dynamic angles that tied into the mountain peak theme. We worked really closely with the operations team on how to execute that. And it was a huge success.”

ServiceTitan Pantheon vendors
Vendors mingling in the Product Plaza before the show

In another subtle nod to the building trades, wood frames reminiscent of a building site were deployed as decorative elements, and to frame the action.

ServiceTitan Pantheon - aesthetic use of frames
Frames were used as decorative elements and to subtly 'frame' areas of interest

Breakout rooms featured large screens set into textured light wood panels, while Pantheon’s speakers took to a brushed concrete stage set against a backdrop of electric blue and rugged mountain peaks.

Overhead Lighting and Edison Bulbs: A Blend of Modern and Vintage Effects

ServiceTitan Pantheon lighting effects

CDE suggested the client draw on the facility’s overhead lighting to achieve the industrial vibe. As you can see in the image above, this worked out well. The Orlando World Center Marriot’s overhead lighting cast dramatic shadows off the peaked structures, adding depth to concrete surfaces and other textures, and set a distinctive mood.

Edison bulbs added warmth to networking spaces and brought a touch of contemporary vintage charm. Greenery provided an organic layer of texture which helped balance out the hard angles of the geometric motifs, creating an ambiance that felt both inviting and of the moment.

Overhead lighting and Edison bulbs create a blend of modern and vintage lighting effects
Edison bulbs on light wood grains; one awesome effect of the spotlighting scheme was the use of electric blue spotlights on the metal diamond plate vinyl appliques that was wrapped around cocktail tables and bars.

Seamless Facility Integration

As we touched on above, part of the reason Pantheon 2023 was an exceptionally coherent show was how well it integrated with the Orlando World Center Marriot’s industrial chic open ceilings and brushed concrete walls. ServiceTitan couldn’t have picked a better venue to give their show attendees a holistic visual experience.

ServiceTitan Pantheon - facility integration
The open ceiling of the Orlando World Center Marriot integrated seamlessly with the show’s aesthetic

Even when the peaks and valley motif contrasted with the curved walls of the venue’s atrium, it provided an interesting contrast.

Wayfinding and activation
Wayfinding (top right), show theme iconography (top right), and an interactive activation (bottom center)

A Centralized Hub to Bring Together the ServiceTitan Community

The show design was more than just aesthetics. Form and function were effectively wedded together, with a substantial effort going into planning and building a centralized hub to foster connections and guide attendees toward specific communal groupings within the ServiceTitan platform. At the heart of the show attendees found dedicated spaces for such user groups as the Torch Network, the platform’s power user community, and LadyTitans.

In designing a dedicated LadyTitans space for self-proclaimed lady home service professionals to network, ServiceTitan centered the idea of moving the field toward greater gender inclusivity. The inviting lounge, bordered by hedges and a hard-to-miss peaked wood panel, stood out as an exceptionally well-executed space.

Pantheon attendees enjoying a snack and a chat
LadyTitans lounge area at ServiceTitan's Pantheon
LadyTitans lounge featuring comfortable seating and elegant faux granite tabletops.

On-Theme Activations

If that wasn’t enough community building, the show featured several hands-on activations and opportunities to have a little fun.

Attendees contributed brushstrokes and hand-written messages to collectively executed murals and installations spread throughout the venue.

The View from the Top

With vendors enthusiastically hopping on board and the venue seamlessly integrating with ServiceTitan’s brand, the creative energy and coherence of Pantheon 2023 was one to be remembered.

We’re not saying we conquered Everest, but in the realm of service industry expos, we sure reached some impressive new heights.

A big thanks to everyone who contributed to making ServiceTitan’s Pantheon 2023 the best yet!

Client

ServiceTitan

Industry

Software / Home Services

Event

Pantheon 2023

Event Type

Annual User Conference

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