For Kappa's presence at United Soccer Coaches annual meeting at McCormick Place in Chicago, Shepard designed a striking 20x20 storefront that brought the brand’s signature Italian aesthetic to life with an avant-garde twist on athletic wear. The space featured thoughtful details like pop-out header graphics of the iconic Omini logo—symbolizing equality and collaboration between men and women—and green turf flooring that evoked the feel of a soccer field. This immersive booth environment reflected Kappa’s heritage and values while capturing attention on the show floor.