Case Study

MAGIC Las Vegas at the Las Vegas Convention Center

At MAGIC Las Vegas, Shepard brought fashion’s largest marketplace to life with massive LED walls, vibrant lighting design, and sleek presentation spaces that encouraged real-time social media engagement—all culminating in an electrifying live performance by Busta Rhymes. From the show floor to the opening night party, our Las Vegas branch delivered AV production and technology support, including LED walls and digital signage, DJ booths, and immersive audio and lighting services that elevated every moment for exhibitors and attendees alike.

Client

MAGIC

Industry

Retail & fashion

Service Type

Trade show / conference

Venue

Las Vegas Convention Center

Location

Las Vegas, NV

Year

2023

Busy entrance hall into the event with an LED structure showcasing branded video clips
Small presentation happening during the vent with speakers and a TV monitor guided the dsicussion
Casual lounge seating set up in The Source presentation area of the event allowing guest to relax while listening to the discussion
Trend Alert discussion happening at the event where the speakers are talking about user-generated content to a large audience
DJ booth set up and decorated with a chrome design to play into the theme of the event with some floral arrangements and greenery
DJ Booth set up in the hallway of the event for guests to listen in passing or stop and enjoy the set
Live concert at the event with a large audience enjoying the show
Up close shot of the singer performing live at the concert during the event

Drive Results on the Show Floor

From big-picture strategy to on-site execution, Shepard delivers end-to-end trade show services that engage audiences, elevate brands, and create standout experiences.
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