Case Study

NRECA PowerXchange & TechAdvantage

At NRECA's PowerXchange and TechAdvantage, Shepard integrated two major conferences into a unified, engaging experience. Through close collaboration, innovative design, and exceptional customer service, Shepard delivered a cohesive event that highlighted creativity and strategic execution, enhancing the overall experience for attendees and exhibitors.

The visuals featured in this case study are a curated blend from the 2024 and 2025 events, illustrating the continuity and evolution of the experience year over year. 

Client

NRECA

Industry

Energy

Service Type

Trade show / conference

Venues

Georgia World Congress Center; Henry B. González Convention Center

Locations

San Antonio, TX; Atlanta, GA

Years

2025; 2024

Welcome area of the event showcasing branded imagery on an LED sign leading into the event
On-site registration area for event guests
Large NRECA exhibit booth designed for easy flow and attendee access with TV monitors displaying branded content and people connecting
Wood inspired structure built with branded graphics and designs
Large structure with branded designs right next to the escalator leading to the Expo area
Two speakers presenting in one of the smaller presentation areas with attendees engaging
A speaker presenting in the TechAdvantage Theater
Main entrance to the 2024 NRECA PowerXchange & TechAdvantage conference with attendees flowing through a branded entryway.

Drive Results on the Show Floor

From big-picture strategy to on-site execution, Shepard delivers end-to-end trade show services that engage audiences, elevate brands, and create standout experiences.
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