Shepard Booth for IMEX America 2024 – Mandalay Bay Convention Center, Las Vegas
At IMEX America, one of the industry’s largest events, Shepard demonstrated its commitment to innovation, sustainability, and attendee-focused design through a booth experience that truly showcased our expertise and versatility. Learn more »
The project was a testament to the power of internal collaboration, as our marketing team partnered with our exhibits team to create a brand-representative experience that went beyond the ordinary. The result was a dynamic booth that not only captured attention but also embodied Shepard’s forward-thinking approach to event solutions. Here’s what made it stand out.
A modern and impactful design
Our booth’s message, “Experience More” with Shepard, was embodied through a blend of modern and natural elements. Light-colored wood textures were incorporated throughout the structure, creating a clean, airy aesthetic that brought warmth and evoked a natural ambiance, subtly complemented by the presence of live plants. This fostered a welcoming, contemporary feel that resonated with attendees. The space was thoughtfully designed to move away from the traditional exhibit booth, creating a more open, dynamic environment to foster collaboration and creativity—inviting all visitors, whether they had an appointment or not, to stop by and learn more.
Our booth also highlighted the full scope of our exhibits team’s capabilities, featuring a blend of turnkey and custom elements to achieve both functionality and innovation. With carefully chosen materials and a layout designed to draw attendees in, the space stood out on the busy IMEX show floor, perfectly reflecting our modern approach to booth design.
An attendee-centric approach
Understanding the needs of IMEX America attendees was central to our booth’s design. We recognize the physical and mental toll of navigating a large show floor and responded by offering “event survivor kits” filled with essentials to support attendees’ well-being.
By recognizing and catering to these basic needs, we created a welcoming and thoughtful experience that resonated with visitors on an emotional level.
Sustainability at the forefront
Sustainability was woven into every element of our booth, reinforcing Shepard’s commitment to reducing our environmental footprint. We thoughtfully designed our booth elements with sustainability in mind, ensuring they can be repurposed for future use. Not only will we reuse these components, but they’re also available for customization and use by our clients, supporting long-term environmental responsibility.
Some other highlights: We minimized paper waste by going digital, using iPads and digital presentations to engage attendees without creating unnecessary waste. We also opted for real plants over artificial ones, as they are biodegradable and can be reused or replanted after the event. This decision helps minimize the waste associated with plastic plants, which often end up in landfills, contributing to long-term pollution.
Our giveaways also kept sustainability in mind. In addition to handing out reusable water bottles, our “survivor packs” were made with cardboard, which is widely recyclable, biodegradable, and more easily reusable than plastic or other materials. The packs featured custom-branded Starbucks gift cards with a nod to recycling on them, plus Liquid IV packets and special, sustainable bamboo Band-Aids. The goal? To spotlight items that were practical but also eco-conscious—underscoring our belief in progress over perfection when it comes to sustainable event solutions.
Ultimately, our booth at IMEX America was a masterclass in cross-departmental collaboration, where marketing strategy met the creative execution of our exhibits team. Together, they crafted a testament to Shepard’s versatility in creating experiences that cater to diverse client needs while staying true to our values. By blending modern design, attendee-centric strategies, and sustainable practices, we showcased what makes Shepard a leader in innovative, thoughtful, and forward-thinking event solutions.
Bring Your Brand to Life
Client
Shepard
Industry
Events
Service Type
Venue
Mandalay Bay Convention Center
Location
Las Vegas, NV
Year
2024
