For the second consecutive year, Shepard is proud to partner with Fill it Forward at PCMA’s Convening Leaders 2025, taking place in Houston from January 12-15. As a sponsor of this premier industry event, Shepard is excited to collaborate with Fill it Forward to inspire positive change, reduce single-use plastics, and give back to communities in need.
Fill it forward: inspiring reuse and driving global impact
At the heart of Fill it Forward’s mission is the belief that reuse is one of the simplest and most effective ways to help the planet. To bring this idea to life, they’ve developed a range of reusable bottled products and accompanying technology designed to promote storytelling around reuse. Each of their products features a printed QR Code that unlocks donations for communities in need worldwide.
Here’s how it works in three simple steps:
Fill it: Use a Fill it Forward bottle to refill with water or your favorite beverage.
Scan it: With your smartphone camera or using their free app, scan the QR Code printed on the bottle each time you refill.
Give it: Each scan unlocks a donation to a global project partner, helping to support meaningful causes.
All of this data is aggregated into a report, allowing users to see the collective impact of their efforts. With over 30 reusable bottled product options, Fill it Forward makes it easy for individuals and organizations to join their mission. Event organizers can partner with Fill it Forward to create co-branded products, allowing their attendees to take home a uniquely branded bottle while continuing to scan and refill, extending the impact of your event and giving back to a greater cause.
Making an impact together
Their innovative approach combines sustainability and technology to drive impactful change—and at Convening Leaders, attendees will have the opportunity to be a part of their story. We invite you to visit our collaborative Fill it Forward activation, showcasing a powerful message of “Events Can Change the World,” highlighting our shared commitment to sustainability and creating a better future for the industry, our communities, and the environment.
In addition to meeting the Fill it Forward team, attendees can pick up a co-branded Shepard bottle and follow the three simple steps outlined above. Each time you scan the QR code on your bottle, Fill it Forward will donate 2 cents to disaster relief to support Helene victims. In addition, Shepard has pledged to donate $1 for every scan.
Join us at Convening Leaders 2025
We’re looking forward to connecting with you at PCMA Convening Leaders in Houston! Together, we can create a positive ripple effect for the environment and communities worldwide. Let’s eliminate single-use plastics, give back, and build a more sustainable tomorrow—one scan at a time.
