ATS Team gathered at SandBox LIVE 2024

Exhibitor retention made easy: ATS strategies that drive rebookings

If exhibitor retention isn’t on your radar, it should be. It’s the difference between an event that grows and one that stalls. Most events need at least 30% exhibitor retention just to maintain size. But first-time exhibitors often leave without the data or confidence to rebook. Exhibitor retention doesn’t happen by accident. It’s built by […]

A busy trade show floor with attendees moving through booths and activation areas, highlighting effective floor plan design

Floor plans with purpose: how Shepard designs for business outcomes

A floor plan is more than just a map of your event space—it’s the foundation of attendee experience and exhibitor success. At Shepard, we’ve learned that thoughtfully designed layouts do more than direct traffic; they energize atmospheres, build meaningful connections, and drive measurable business results. Drawing from decades of experience across thousands of events, we […]

Client using eShow's app

Maximize attendee engagement and event impact with eShow

The success of any event often hinges on the level of engagement it fosters among its attendees. In today’s fast-paced world, technology plays a vital role in shaping the attendee experience, and using the right tools can make all the difference. As part of Shepard’s solutions network, eShow offers comprehensive event management technology to help […]

Shepard partners with Consume Media graphic

Boost your event marketing with the power of video

Video has become a game-changing force in modern event marketing—consistently driving engagement and delivering measurable results. The team at Consume Media, a trusted partner of Shepard’s Solutions Network, shows how video consistently outperforms static imagery in today’s digital landscape. We recently sat down with Consume Media co-founder Leo Falkenstein and head of sales Lydia Rosenberg […]

Group of partners gathered around talking

Event tech simplified: a curated guide to essential digital tools

In today’s fragmented event tech ecosystem, selecting the right event management and marketing apps can feel overwhelming. As an event production company that collaborates with various tech providers, Shepard understands the challenges event organizers face. Before diving into the options, it’s important to first reflect on your specific goals – whether that’s boosting attendee engagement, […]

Shepard partners with InGo

Shepard teams up with InGo to elevate event marketing capabilities

ATLANTA, GA – Shepard, an industry-leading event production provider, is pleased to announce its collaboration with InGo, an innovative event marketing platform, to enhance its Solutions Network. InGo offers a referral technology solution that drives new acquisitions and registrations to events by leveraging existing community networks of speakers, exhibitors, and attendees. InGo empowers participants to […]

Shepard partners with Snoball

Shepard enhances solutions network with Snöball to amplify event marketing reach

ATLANTA, GA – Shepard, a prominent event production provider, is pleased to announce its recent collaboration with Snöball, an innovative event marketing platform. Snöball utilizes social media to extend event reach, engagement, and attendance. The platform enables event organizers to create compelling content for social media platforms, such as graphics, videos, and messages. Participants are […]